As written on their website:
"HERO works as a catalyst for community development in areas of the Alabama Black Belt to end rural poverty. As a non-profit housing resource center, HERO provides community resources and housing education. HERO began in 1994 by a group of committed citizens who wanted to create a strong community focused on family. HERO is a 501c3 non-profit organization."
The reason I've added this post is because Matt and Mark took us there which was down the street from PieLab. They are also starting up a new project just a little bit further down the street again called Project M: Think Wrong.